The Pure: minimalist design in white-on-white decor

The Pure: minimalist design in white-on-white decor

In the heart of the business district, immerse yourself in a world of purity and whiteness in this boutique hotel of 50 luminous and relaxing rooms.

The Pure is the aptly named creation of interior designer Oana Rosen, who chose a white monochrome atmosphere to expand upon the volumes and high ceilings of a building that once housed a textile factory. The same concept was behind the choice of marble or white leather furniture.

The rooms are very Zen, with dark-oak parquets, ‘cathedral' ceilings (nearly four metres high), white leather headboards, and brown wooden bed frames. The luminous bedrooms are filled with white orchids.

It is a popular nightspot, when the hotel sparkles with energy, and its facade, bar, and outside terrace are lit up with orangey-yellow lights.

The Pure
Niddastraße 86
60329 Frankfurt am Main

+49 (0)69 710 4570

Rooms: from 80 EUR